Your Complete Website Planner

Create a killer plan and set yourself up for success.

It’s all in the plan! This is where so many entrepreneurs go wrong when getting a website done. It’s not their fault, they just don’t know the right questions to answer and the most useful information to provide to their web designer. This planner will guide you through all the most important pieces and then email you a comprehensive plan that you can use to build a killer strategic website, either DIY-style or with an agency (hopefully us!).

You can save your progress and come back to it at any time, so jump right in!
Your Name*
Where should we email your plan?*

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Company Name*
What is your industry?*
Do you sell services or products?*
- Services
- Products
- Both
Are you primarily B2B or B2C?*
- B2B
- B2C
- Both
How is your pricing?*
- Premium or luxury priced
- High-value priced
- Medium-value / mass-market priced
- Low-price driven
What is the average price or price range for what you sell?

List what you sell:

If you have a very large catalog, you may list major categories instead of every product.

Product or Service	Description

Who are your top 3-5 competitors?*

Name	Website URL

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What are some other reasons?

How will your new website help you overcome the challenges you previously mentioned?
How will your new website help you take advantage of the opportunities you previously mentioned?
When do you hope to have your website project completed?
MM slash DD slash YYYY

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Please list the pages that you need on your site.*

Page Name	What is the most important message that a user should get from this page?	What should the user be able to do on this page?

Are you settled on these pages or would you like more suggestions on your sitemap?*
- We’re confident that this sitemap is right for us.
- We’d like recommendations on improving our sitemap.
Will you be providing copywriting for this website?*
- Yes, I will provide copy.
- No, I need copywriting included in the proposal.
Do you have enough quality existing photography to create the site?*
- Yes.
- No, use stock.
- No, I want a quote on custom photography.

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List 5-10 websites that you feel should be referenced and explain why for each.*
Paste the website URL followed by your description, for each website. You can reference a specific element like navigation, or something more broad like the brand storytelling. You can explain things that you like and things that you do not like. Try to be descriptive.
What is your ballpark budget range for this complete project?*
Comments
This field is for validation purposes and should be left unchanged.

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What brands do you feel would be more likely to resonate with your most desired customer?