Project Estimator Step 1 of 19 5% Do you pinky-promise to let us know what you think of your estimate when you're done?* Yes No Thank you!Ok, fine, but we hope you will anyway. 🙂 What kind of project do you need done?*You may select multiple types. Branding Web Design Do you have a name for your brand?*This estimator does not include naming, but if you would like help naming your brand, we may be able to assist. Yes No Do you have a clear brief for your brand?*A brief should include specific information about your audience’s demographics, likes, dislikes, other preferred brands, personality and voice. The brief should also include high-level strategic positioning in the competitive marketplace, brand voice and personality, and reference aesthetics such as moodboards. Yes, our brief is very comprehensive. We can provide most of the required information. We feel like we know most of this but will need some help putting it together into a clear brief. We might also need help with some of the research. We can provide some initial input, but will need your help creating this brief from scratch. Who will be involved in the project?*Is there a large board or group of stakeholders who will all be giving input and feedback on the brand direction and concepts? Or will there be just one or two directors who are making all the final decisions? Just one director making the decisions. A small team of 2-4 people discussing internally, but one person making the final decisions and giving feedback. A larger group of people who all need to give input and feedback on the brand, but one point of contact on our side who will coordinate all that and get you consolidated direction. A larger group of people and we need you to communicate with them directly to help us align on a strategic direction at each step. What is your working style?* I love to be hands-on and involved in the process, suggesting fonts and colors, sending ideas and seeing progress in real-time. I am the store of valuable knowledge about the brand. I should provide this insight to the team and be frequently updated and give feedback at each step, but not involved in the actual creative process. I prefer to let the experts do their thing. I’ll give some initial direction, but then I would like to sit back and be WOWed by the creative presentations. How do you prefer to see concepts?* I like to see lots of concepts and variations, even if somewhat rough, to appreciate the nuance, then pick, choose, mix and match from there. I prefer to see a small number of really polished concepts and pick the one I like, with a few tweaks. I have something pretty specific in mind, so I’d really just like 1 or 2 concepts that execute it well. Will this brand be part of a larger brand system?* No, this is a single standalone brand. Yes, it’s part of a simple parent brand architecture or it will be a parent brand, so we need to consider how it fits into the larger brand architecture. Yes, this is part of a larger-scale corporate structure with a complex and important brand architecture. Do you need our help with the brand architecture?* No, the architecture is already defined and you just need to design to fit within it. A little. We have the brand architecture defined, but we’d like your input on how to best fit this into the system. We need help with the broader brand architecture system, such as how to signify the relationships between brands visually through each logo design. Do you have a clear brand?*Do you have a logo, color palette, fonts, a clear brand design style, photo and/or illustration and/or iconography style, brand audience, voice and personality, that we will be starting from? Very clear and thorough. We have some of these elements, but need help fleshing this out through the website. We may have a logo, but very little brand resources outside of that. We’ll need you to build this all out in order to create an engaging website design. What platform would you like to build your site on?* WordPress Shopify No preference Custom or template?* I’d like a fully custom-designed site for maximum creative flexibility, speed and performance, brand memorability and standout from competition. I want my site to look custom, but I’m ok with using a theme as a starting point. I understand that design flexibility will be limited to what the theme can do, but I’ll save money on development. How creative do you want to get?* This should be a pretty straightforward design—think neatly laid-out blocks of images and content. No bells and whistles, animations, etc. Let’s keep it pretty simple but spend some time designing really nice custom design elements. I want this to be a very unique design, potentially with custom icons and illustrations, nice interactivity animations, and breaking out of a straight boxy grid. How many different layouts will you need?*By “layouts” we mean uniquely designed pages. Many websites have some pages that look basically the same, with different content, photos and only slight design variation. On the other hand a unique layout would be a page that has a significantly custom-designed layout that is different from other pages. I just need my homepage to be designed and a general content page that can be populated with copy and images. I need my homepage layout, plus 2-4 more custom-designed layouts. The rest of the pages can use a basic content template that matches the style of the site. Many of my pages have specific purposes that really need a custom design to do their best work. 5+ layouts. Do you have your photography and imagery?Please keep in mind that in order to create a beautiful, professional website, we need beautiful, professional imagery to work with, except in rare cases when a website does not require any imagery. Do not answer yes to this if you don’t have professional imagery. Yes, I have or will have all my photography and imagery ready and in a final state for inserting into the website. I’d like help finding stock imagery to use on the site as-is. I want to customize stock photography, for example, to Photoshop my products into a lifestyle photo. My website does not require imagery. Will you be selling anything on your website (e-commerce)?* Yes No Does your site require any advanced features? Check all that apply.* None Appointment Booking Membership Platform Subscriptions Private Content and/or Pay Wall Discussion Boards Quizzes or Assessments User-submitted Content Job Board Learning Management System (LMS) Do you need to integrate with any external systems for which there is not an existing out-of-the-box integration available, meaning that we will need to custom-program an integration?* No Just one system 2-3 systems More than 3 systems HiddenBranding EstimateHiddenWebsite EstimateHiddenSubtotalHiddenPackage DiscountHiddenTotal Estimated PriceAny other notes you'd like us to know?These won’t be calculated in your instant estimate, but we’ll take them into account when we follow up with you.Your Email*We might email you to check if you’d like to talk about your project. Your info won’t be shared.