Already tried any of these?
Tell someone on your team to "do your marketing". Usually the youngest person in the room. Usually they already have a job, and very little "marketing" experience.
Hire an agency, get a vague but self-congratulatory report every month, but walk around with the sneaking suspicion that you could stop spending that money and it wouldn't really affect your business.
Hire an in-house marketing strategist who will have lots of ideas and not enough resources to actually make them happen inside your business, which is not a marketing business.
DGD finds the one number that matters most to your business, whether it's new bookings, new accounts, or qualified inquiries. Then we run your ads, email, and website to make that number go up.
Case studies
A 71% reduction in cost per lead, held through eight years of inflation, placing The Grove in the top 1% of wedding venues nationally by inquiry volume.
"We're leaders in event management and DGD are the best at bringing us bookings. It's been the perfect match."
Paid campaigns account for 50% of all website traffic; 29% of total bookings are new clients booking online for the first time.
Conversions more than doubled in a single year. August produced a single-month record of 164 conversions at a 26% lower cost than the month before. High-value repeat buyers, sold nationally.
Read the full case study →
A LinkedIn campaign targeting 20,000 restaurant and bar managers brought cost per wholesale sample request from $100 to under $50 in the first six weeks: above forecast, under budget.
"Do Good Design Co. is the most professional and knowledgeable in the field to work with. Great experience."
Cost per conversion fell from $37 to $12 in a single month. Expanding campaigns to cover sister brands Elevated Home Systems and Tahoe Premier Lighting Design produced 95 new interactions in the launch period.
Read the full case study →The system
You'll receive a link to complete some onboarding steps that give us everything we need to get started: your goals, what you offer, the chance to send us photos and videos you'd want to include, and a strategy kickoff call booked with us.
From the day we have everything we need, campaigns are running within about a week.
Within the first few days of the campaign, leads arrive. The early weeks are a systematic testing phase: we test ad audiences first, then ad copy, then creative, in that order. That sequence tells us which combinations produce the best results for your specific business. Leads come in throughout this period. Once we identify what works, the cost per lead drops and volume grows, and we keep optimizing from there. There's no such thing as "set it and forget it" in digital marketing — but you don't have to worry about any of that. We handle it all for you.
A plain-English report lands in your inbox each month: how many leads you got, what they cost, which channels are performing best, and what we plan to change next, including any budget recommendations. You also get access to a dashboard where you can see all your leads in one place, any time. We never increase your ad spend without your approval, and you can request a call with a strategist every month.
You run your sales process the way you always have, with the leads our system is bringing in. When a deal closes, note the success and the revenue in the dashboard. Over time, we learn which leads convert best and keep optimizing to bring in more of them.
"DGD's desire to deeply understand their clients' missions and to develop best-fitting strategy has been quite impressive."
Everything we run
We build it, run it, and sharpen it every month. You never have to think about it.
Show up the moment someone searches for what you sell.
Reach the right people before they're even looking for you.
Get in front of your audience where they already spend their time.
Stay in front of leads until they're ready to buy.
Turn casual browsers into contacts you can follow up with.
Give every ad a page built to turn clicks into customers.
Win back the people who visited but didn't act.
Fit
DGD works with businesses where a new customer is worth real money, and where paid marketing, run well, pays for itself fast.
Home services, where a single booked job covers months of ad spend. Event and hospitality venues, where one booking represents thousands in revenue. Health and wellness practices, where returning patients and high per-visit value make the acquisition math work quickly. B2B and professional services businesses, where high contract values or long-term account relationships mean each lead is worth pursuing carefully.
If your business sells low-margin products at volume, paid acquisition usually doesn't pencil out and we're not the right fit. If your customers come back, or if one new customer is worth enough to justify the cost of getting them, we should talk.
Run a wedding or event venue? We have a page built for exactly that: Marketing for venues.
Are the bottlenecks really inside the business, not in getting customers? That's a different service: Fix your operations.
FAQ
The engagement is a setup investment followed by a monthly management fee. Ad spend goes directly to the platforms, not to DGD, so you have full visibility into what you're spending and where. Structure depends on which channels we're running and the scope of the work. We go over specifics on the first call.
The first few months are build and test. We launch initial campaigns, identify what's working at the cost-per-lead level, and optimize before we scale spend. Most accounts show clear directional results by month two or three. Month six typically looks materially different from month one.
The reports we send tell you what each lead cost, where it came from, and what we changed. If the number that matters isn't moving, we tell you that and we adjust. We're not reporting on impressions or reach. We're reporting on cost per customer, and what's happening to it.
Yes. The website is part of the system. We build and maintain sites as part of full-service engagements. If you're looking for a standalone website with no marketing system driving traffic to it, we can talk about that too.
Roughly $1–10M in annual revenue is the right range. What matters more is whether your customer economics support paid acquisition. If one new customer is worth enough to justify the cost of getting them, the math usually works.